ABOUT

DemandCast (DCC) is a local media platform that empowers partners with a full range of tools and processes to augment their new media publishing, search engine marketing and monetization through:

1. Content: sourcing, acquiring and enhancing
2. Publishing: to portals and DCC hosted city guides
3. Distribution: leveraging standardized feeds to multiple outputs
4. Monetization: using automated/semi-automated local business sales tools

We work with media channels seeking to:

• Offer valuable, sought-after content to their community
• Increase traffic and return visits
• Increase revenue
• Lower operating costs

Our existing products are focused on the events and entertainment vertical, where we have developed our processes with dynamic, local content. However, these same tools and processes may be applied to other, non-event related verticals and in multiple languages.

1. Content

Our proprietary, patent pending tools and processes enable DCC to deliver against our mandate to obtain the most comprehensive local content available. We achieve this using a blended strategy of automated crawling, manual techniques, partners and user-generated submissions.

Our process enables us to acquire, edit and enhance content to ensure our partners publish content that is highly valuable to their communities.

DemandCast currently delivers local events and entertainment in several categories such as bands, charities and fundraisers, sports and recreation, theatre, and more.

2. Publishing

DemandCasts provides end-to-end solutions to "power" local event and entertainment content, including hosting, monitoring, maintenance and user interface development.

We offer two user interface options as well as plug-and-play modules:

1. DemandCast Entertainment Tab (DET)
2. DemandCast City Guide (DCG)

For businesses wishing to utilize their existing interface, we offer content feeds.

3. Distribution

Through our standardized feeds DCC distributes content to multiple outputs and multiple devices to ensure you maximize the reach of your content to the broadest possible audience whenever and wherever they are.

DCC has established a Media Network to accomplish this, consisting of partners, including Facebook and over 100 search engines.

Our network is expanding to include newspaper publishers, radio stations, and online media sites, including online communities.

4. Monetization

DemandCast adds value to directory distribution and City Guides by monetizing through both traditional ad models, such as media and listing sales, as well as enhanced local ad models, including advertiser self-serve, event tickets, coupons and video.

In addition to directory distribution and City Guide value, DemandCast utilizes automated/semi-automated local business sales tools to support all existing sales forces in all verticals, including:

• Lead generation and database segmentation
• Prioritization - based on most monetizable verticals, etc
• DCC "Auto Sales" - email deployments
• CRM to track status of prospect

DemanadCast's Sales Force Support (DSS) processes and tools can be utilized across all verticals and provide an automated process for generating local business revenue.